©Copyright 2011 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi  and welcome to my Weekly Insight for Monday 21st February 2011  

 

Lower the Drawbridge!

Quote for the week

"Live today. Not yesterday. Not tomorrow. Just today. Inhabit your moments. Don't rent them out tomorrow."

Terry Spinelli   (B. 1941)

One thing I love about what I do, is sharing time with innovators, great leaders, inspiring managers and champion salespeople.

These people have so much they can teach us and on Friday of last week I was chatting with the owner of a business that is thriving in this market. Yes less than 3300 sales in NZ last month, however this owner has lifted his game, lifted his team and lifted his sales and listings.

As we talked, we shared stories of past markets and how we had both innovated new ideas, lead change and prospered because of it. This business owner said he had long gone past, recruit, recruit, recruit, as his growth plan. Not more people, not more branches, but his focus was very specific; production! Efficient Production and really honouring clients.  

This market is certainly one that needs us to change how we operate and to create new ways of increasing market share in a smaller pool. Just being excellent at what we always did may no longer be enough.

We must be careful we don't retreat to our castles, lift the drawbridge, batten down the hatches, reduce all excess, cut, cut, cut! Once you retreat to your "safe-place" you risk isolation from new ideas and innovation.

Retreating and thinking that what we always did will see us through, if we just tough it out, is a huge risk. 

It may seem a risk to lower the drawbridge, but that is the only way you can go out and attack. Sure, you may need some new tools, some new strategies and some new skills. Yes let's use the time before we lower the drawbridge to prepare, but once we are prepared let's lower it and go on the attack.

What's the danger here? Going out and doing the same as before, that's the danger, because while you were locked up your competitors were innovating and now their tools outplay yours. So keep the drawbridge open, go and explore, collaborate and innovate. Then get to work.

Have an awesome week, make it an awesome week.

Don't wait for the results. Make it an awesome week NOW!

PS: HEAR THE MILLION $$$$$$$ SALESPERSON, CHRIS GILMOUR

NEXT WEEK MARCH 3RD

EARLY BIRD REGISTRATION WITH FREE DVD's ETC CLOSES ON WEDNESDAY.

If you haven't registered yet make sure you get your ticket NOW.

Any agent who makes $880 000 in his second year in an average residential market has ideas of VALUE to offer you.

Take a look at this link:

http://www.easybusinesssuccess.com/chrisgilmourearlybird/default.asp

Group/Office/bulk bookings available. Contact me direct for details.

Also watch this space as we are about to release a limited number of licenses (67) for our new PRIVATE SELLERS Kit. This is a top quality, carefully structured programme, to assist you in converting those Private Sellers to YOUR listing. This will be limited geographically so the licensed user has a  "marketing advantage". Keep an eye open as it is being offered on a first in basis, starting with our VIP list first. My first mention of this had 12 areas reserved in the first 3 days.

This is being followed by 4 more programmes in coming weeks:

1. A programme focussed on Listing Properties that haven't sold in the first 90 days.

2. A Property Presentation-Staging Programme

3. Selling your home? Let me do the work (Title will change) 

4. My new Listing Presentation and Pre-List Programme

BONUS: Buy any 2 and select one of the other 2 for FREE.

E-mail me if you want to be on first release notice.

All these programmes will have limited licenses, 67 nationally, so the users have a strategic advantage. Individual or office licenses available.