©Copyright 2011 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi  and welcome to my Weekly Insight for Tuesday  26th April 2011  

THE KEY TO A GREAT IDEA - EXCELLENT  IMPLEMENTATION!

Quote for the week

"A great idea gains magnificence when implemented superbly"
anon

I was talking with a client last week who had been a great performer in the past and who was now becoming increasingly frustrated at his poor results in this market.

"Some others seem to be doing okay," was Bruce's comment.

I was at Bruce's home, in his office, and behind Bruce was a bookcase full of motivational, business, inspiration and real estate books.

"I guarantee there is a solution in one of those," I said, nodding at the bookcase.

Bruce looked around and said, "I buy them all, read a bit, get an idea and try some of them. They never seem to work though so I go back to what I always did."

In our discussions Bruce made a list of some things he had tried once or twice.

He had tried a bit of databasing, dropped a few fliers in a farm area a few years ago, used a professional photographer three times, tried a couple of auctions, some tenders and didn't see the internet as much value iin marketing property.

"Bruce, not only are you simply stuck in the past, you have never implemented any of these ideas.You have just tampered with them!"

I meet a lot of salespeople and business owners who have the solution available to them, but they have never put the "great idea" into action with excellent implementation.

What great idea have you had or been given? Have you implemented it? This week look at the segments of your business that matter and see if there is one great idea you can IMPLEMENT EXCELLENTLY!

Database use.
Technolgy use - embrace your brand's technology platform
Farm or Focus area - actually do it!
Professional Photography
Pre-Listing Pack
Marketing Investment
Internet - embrace the new tools
Text Templates
Real Feedback.
Delete sellers who don't need your services
Get a PA
Business Plan
Get a Coach
I-Pad
Auctions or Tenders or Dead-line Sales or Fixed price
and so much more. Yes there is so much more, including attitude and leadership.
Make a difference now - take an idea and be proud of it!

Have an awesome week.

 My "2 hours for $20" courses are coming up soon and bookings last week were just fantastic. Thank you and well done to those who secured the double bonus offer. It's not too late to book and still secure a fabulous FREE bonus, my new 12 page guide to Real Estate Success in this Market.

If you have already booked, look out for your first bonus later this week. Venues include:

Whangarei, Auckland, Rotorua, Palmerston North, Napier, Wellington, Nelson, Christchurch and Dunedin. See more at www.salescoach.co.nz

All sessions start at 10.30am 

Book on-line at www.salescoach.co.nz and select register for courses tab on left of screen. In this 2 hours I will share with you what my top clients are doing in this market to grow their listings and sales.
www.salescoach.co.nz