©Copyright 2012 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi  and welcome to my Weekly Insight for Monday 12th November 2012

Quote for the week

"EVERY RECIPE HAS ESSENTIAL INGREDIENTS. EVEN CORDON BLEU HAS RULES AND THE LATEST REMARKABLE  "DISH" IS ALWAYS BASED ON ESSENTIALS. BUSINESS IS THE SAME AND REAL ESTATE IS NO EXCEPTION.

Ian Keightley

THE BASICS ALWAYS COME THROUGH!

Right now I have the priviledge of calling multiple auctions, and day by day I see truths revealed. An Auction of a property is just like a Tender or any deadline sale. The result on auction/deadline day is influenced by the following:

 

1. The sellers "real' motivation.

 

2. The product - the property: It must sit in the activity profile and and have "NO ISSUES". I.E. CCC issued, titles clear, LIM clear, Not unusual or unique. Only PRICE compensates in these cases. 

 

3. The marketing is focused on buyers, not keeping the seller happy!

 

4.  The feedback is "market reality" not "vendor appeasing."

 

5.  If your appraisal is not supported by market feedback, say so as soon as you know that fact.

 

6. Trust the process! The deadline, Auction day or the closing of Tenders, may simply be part of the process. It educates the seller about what the market is saying. It educates the buyers as to what they cannot buy it for.

 

7. At worst, it educates the listing sales person that they were protecting a sellers inflated view of value and burning buyers off as they did that.

 

So don't wait for deadline/auction/tender day. Tell your client professionally and early in the marketing programme what the real facts are! That way you can please them on the day, otherwise you will disappoint them. 

 

Have a truly awesome week being the very best you can be!

 

LAST OPPORTUNITY TO COMPLETE YOUR 10 HOURS VERIFIABLE IS THIS WEEK!

Two sessions of 5 hours in Auckland. These are your last opportunity for 2012 if you have not yet got this completed. $149+gst includes both sessions staring this week.

Session 1: Topics 1 - 4 Wednesday Nov 14th

Session 2: Topics 5 - 8 Wednesday Nov 28th

ADVANCE NOTICE FOR THREE COURSES EARLY 2013

1.  3 DAY REAL ESTATE PERFORMANCE ACADEMY IS IN:

ROTORUA  FEBRUARY: 18 - 20.

$795 incl gst. Early bird is $695 closing Dec 24th 2012.Learn the "What to do and how to DO IT!"

2. TWO day AUCTIONEERS WORKSHOP is Auckland Feb 27th and 28th.

$695 incl gst. Early bird is $595 closing Dec 24 2012. This is perfect for Auctioneers who want to inprove their "Auction Performance. This is 2 days of "Performing better" under pressure. 

3. Two day, high pressure course on Winning Listings, Selling VPA and AUCTIONS for ambitious realtors ONLY.

March 4 and 5, Auckland. $595 incl gst. Early Bird is $495 closing Dec 24th 2012. This is for those who really want to excel. Not for the faint-hearted. This is an "all Out" two days!

These are fascinating times and we need to excel to win so book now!