©Copyright 2012 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi   and welcome to my Weekly Insight for Monday 26th November 2012

Quote for the week

"Endeavour from the heart always pays. Endeavour solely for your pocket will always catch you out one day"

Anon

DON'T OVER-COOK THE GOOSE!

Once again the media talks up the Auckland market. Yes there are some wonderful sales and some sellers rejoice.

However it is not consistent and too much media hype has too many sellers, and now some real estate licensees buying into the hype.

The media comments of recent days are not supported by what's really happening in the street every day. Not every house is selling!

 

Sure, some properties are selling for over 65% over their RV (gosh the news can't even get that right, as they still talk of GV) but others don't sell at all.

It is very much a house by house market.

I see an auction at 1pm with multiple bidders, sell way over reserve, then an auction at 2pm with no action at all. This weekend I have called 13 on site auctions with 10 sold under the hammer.

 

That's great,  but it aint a boom!

In some suburbs in the last 2 or 3 weeks we see an easing in buyer enthusiasm as licensees and sellers look to the golden goose. NO, no! Don't "BUY" your next listing!

  

Couple that with a shortage of listings in some areas, and some licensees, in their enthusiasm to win the business, are suggesting some unrealistic price possibilities.

 

Only to later find out they over-cooked the goose. Even more important is to realise this is not a national effect. It is very localised and licensees need to continue to deliver appropriate feedback to make sure their seller's marketing investment is not wasted.

So if you are facing a listings or sales shortage don't be tempted to over-cook the goose. The facts speak for themselves. Stick to reality and win in the long run!

 

ADVANCE NOTICE FOR THREE COURSES EARLY 2013

1.  3 DAY REAL ESTATE PERFORMANCE ACADEMY IS IN:

ROTORUA  FEBRUARY: 18 - 20.

$795 incl gst. Early bird is $695 closing Dec 24th 2012.Learn the "What to do and how to DO IT!"

2. TWO day AUCTIONEERS WORKSHOP is Auckland APRIL - 16th and 17th.

$695 incl gst. Early bird is $595 closing Jan 31 2013. This is perfect for Auctioneers who want to inprove their "Auction Performance. This is 2 days of "Performing better" under pressure. 

3. Two day, high pressure course on Winning Listings, Selling VPA and AUCTIONS for ambitious realtors ONLY.

March 13th and 14th, Auckland. $595 incl gst.

Early Bird is $495 closing Dec 24th 2012. This is for those who really want to excel. Not for the faint-hearted. This is an "all Out" two days!

These are fascinating times and we need to excel to win so book now!