When the market changes and sellers continue to anticipate the market will always rise to their expectations, we are often left with the gap between market reality and the sellers’ expectations. Just last week I was involved in an auction where the vendor had initially decided to believe that the market feedback from his sales consultant did not apply to his property. Despite 3 weeks of intense marketing and great feedback from qualified and prepared buyers (who would bid on the day) this seller was adamant the buyers were wrong and his property would fetch more than indicated.
To help move this seller we asked:
"If on the day there is no more, what are you going to do?"
We also said:
"Your salesperson’s job is nearly finished, and as auctioneer I will perform for a few minutes and ask the market what it will pay. Then you get to decide. So now we pass the responsibility of whether it sells back to you!"
When the seller got stuck between the market and his original expectations we had to tell him;
"The only people in the market looking for that figure are you, us and your neighbours."
Perhaps you have a stuck listing and here maybe is a hint of an approach you might use to get movement on that price the seller is hanging on to.
Quote for the week:
"The secret of happiness is to make others believe they are the cause of it."
Next week are my last 2 1/2 hour seminars for 2006 with myself and Michael Boulgaris
Auckland 2pm Wed Dec 6th @ Sky City ($20 door fee – gst receipt given at door), and still seats available. Register below.
Whangarei 2pm Thursday Dec 7th @ Forum North – this venue is nearly full so register today.
These are the confirmed dates and venues – not the dates and venues mentioned over recent weeks indicating they were this week - these sessions are now next week as advised over the last 2 weeks. .
Register now on-line @
Keep those registrations coming in – over 2000 salespeople in New Zealand have so far attended these seminars.
Well %FIELD:1% have an awesome week....Have fun and make money