©Copyright 2009 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.
Hi [name] and welcome to my Weekly Insight for Monday 13th July 2009.
Keep Something on the shelf at all times.
These are fascinating times for real estate sales people as sellers stay off the market and buyers want to shop. It reminds me of some simple rules:
The corner dairy under pressure has bare shelves
The car yard needs cars to sell
The clothing shop needs full racks and shelves.
You can only sell what you have in your shop and turnover is critical - no stock, nothing to market and even worse nothing to sell.
The real estate office needs listings!
So why would you sell a listing in the first few days?????????????
Why would you sell a property without exposing it to the market?
This is a market where your duty to your seller MUST never be put at risk because a buyer pressures you.
Ian's old rule still stands true:
List the property
Market the Property
List another property
Now you can sell the first one.
This week once again the #1 focus is secure another listing. What's the plan?
Quote for the Week
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Posted: Sunday 22 April 2018