Skill before Strategy

©Copyright 2009 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 3rd August 2009.

Skill before Strategy

In challenging times we see many salespeople and business owners trying new strategies, creating new plans of attack, new tactics and even changing players. Just like the All Blacks last night, all the great ideas come to nothing if you can't execute the basics superbly and if you don't have the skills.

As business becomes more competitive we try new things. Often we see people frustrated by a lack of success with their new ideas. The cause is often simple. If there is an existing incompetency; i.e. we are not getting great results from our current approach then a new game plan won't help. In fact it can make it worse.

The point is; success comes with taking superb competency into the new strategy. Taking an existing level of incompetency to a new game plan is a waste of time.

Before moving to a new game plan make sure you are superb at the basic skills first. That may mean your existing plan is quite okay, it's just the execution that is in need of fixing.

Basic skills, applied with excellence and commitment will always have an edge, so long as you remain adaptable. Adapt swiftly when you need to, HOWEVER never forget core skills. You need them to make the new strategy work.    

Quote for the Week

"When love and skill work together, expect a masterpiece."

John Ruskin (1819 - 1900) "

Boost your Prospecting too - for $25 a month, yes only the cost of 8 coffees!

Visit and view a short video to see some simple solutions to getting you in the market and keeping you focused and consistent.

Call me for more information on 021 968 108 or ask for samples by

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Posted: Sunday 22 April 2018

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