Adjust when necessary

©Copyright 2010 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 22nd March 2010

Thank you to all those who have already registered for my Moving on Up presentations in late April. You have all secured the $60 early bird rate saving $19 each. Last day for early bird rate is March 31st.

Adjust when Necessary! 

I have been talking with a large number of realtors over the last couple of weeks and it is a very common story - properties they appraised in late 2009, when the market was moving back up again, are languishing on the market. Some open homes have no prospects attending and offers are harder to secure. The buyers are playing a waiting game?   Last year sellers were hard to find and we werre able to appraise values more positively. To do that today in most markets would be a big mistake. Supply is up again and demand is down. More marketing, better presentation and REAL pricing and pricing feedback are the key.

One common factor - 80% of those realtors have not adjusted those listings and are continuing to appraise new listings in the same light. Why? It's time to adjust if you haven't already. The lessons of late 2007 and early 2008 when the market fall back was denied, are quickly forgotten by the easy rises of late 2009. Now it's time to recall those days and adjust NOW if you haven't already.

You can't deny the statistics - "The numbers don't lie".

The positive message is clear. There are sales to be made if you adjust where necessary. 

     Quote for the Week

"Everyone has talent. What is rare is the courage to
follow the talent to the dark place where it leads. "


MOVING ON UP in Real Estate 2010 - National Tour late April. Be first to Book!
YES $150 value for as little as $60 - 5 venues in NZ
Booking form available at
Christchurch - Monday April 26th
Napier - Tuesday April 27th
Palmerston North - Wednesday April 28th
Rotorua - Thursday April 29th
Auckland - Friday April 30th
Venues TBC
All sessions 10.00am to 1.00pm - 3 hours of practical ideas, strategies, scripts and dialogues, marketing skills. I guarantee you will have inspiration, more motivation, and practical ideas that work after 3 hours of effective presentation. Get an edge on the market - get your prospecting on track - get larger marketing packages - sell more of what you list!  Take a fun-filled boost into the Autumn and Winter Markets.  
$79 incl gst per person, EARLY BIRD FEE is $60 per person if registered and paid by March 31st.
More details at Get in early by e-mailing or phoning me now.
Prospecting Challenges? 
Keep your listings coming. Always have new listings launching!!!!
Need ideas? Want to stay focused? Subscribe to this great value product.
Don't be short of ideas, have marketing card creatives supplied, have your Newsletter written EVERY month. For only $25 a month, or secure an office package, and you receive simple regular marketing card creatives, a monthly newsletter for your database and farm and then receive a minimum of 30 minutes audio files (mp3) to keep you on track and motivated. This is proving very popular as more and more clients have success. We are about to launch this in Australia too as the word spreads. 

Go to or call me for more information on 021 968 108 or ask for samples by e-mailing me:

Posted: Sunday 22 April 2018

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