Move with your market

©Copyright 2010 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 12th 2010

Make that booking now! Looking for a boost? Motivation? New ideas? Book for my Moving on Up presentations in late April. ONLY $79 incl gst AND THIS WEEK RECEIVE A FREE AUDIO TRACK ON TIPS FOR THIS MARKET (Download MP3 file only). 

Move with your market. 

When the market moves we must move with it. The lessons of 3 years ago are too easily forgotten when the market moves again. When the real estate market slowed dramatically in late 2007 many thought it would soon come right so the changes needed were slow to be implemented. Late 2009 the recovery was swift and now as we all know, short-lived. Many markets now need adjusting to the values of a year ago, but many of today's listings were priced when the recovery was looking good. Already we see those who have adapted; more auctions, tenders and price adjustments. We also see those who haven't adapted - auctions with NO bidders, in-rooms auctions with no sales on the day. The challenge is to adapt to a new level of activity, a new sales level and still procure the listing. The challenge is to meet this new market head-on. That's how you increase your market share.

Start by checking out the listings you have had for 40 days or more and reflect on what needs to be done to make a sale. The best chance to make a sale has already gone - we are now waiting for a buyer, not creating a sale. Auction programmes are now back to 4 weeks and any attempts to inflate values wiil extinguish the buyers. The boom was a "hype" market. This is the "TRUTH" market and new skills, dialogues and maintaining relationships with your sellers are essential.   

Look at all your property listings that are over 40 days on the market. Change something so they sell, terminate them or be prepared to just wait.  

     Quote for the Week

" It is a strange truth: you may one day find a particular thought you reacted against and ridiculed is now the very thought that is most precious and helpful."
Kerry Spackman in the Winners Bible


MOVING ON UP in Real Estate 2010 - National Tour late April. Be first to Book!
YES $150 value for as little as $79 - 5 venues in NZ
Booking form available at
Christchurch - Monday April 26th
Napier - Tuesday April 27th
Palmerston North - Wednesday April 28th
Rotorua - Thursday April 29th
Auckland - Friday April 30th
Venues TBC
All sessions 10.00am to 1.00pm - 3 hours of practical ideas, strategies, scripts and dialogues, marketing skills. I guarantee you will have inspiration, more motivation, and practical ideas that work after 3 hours of effective presentation. Get an edge on the market - get your prospecting on track - get larger marketing packages - sell more of what you list!  Take a fun-filled boost into the Autumn and Winter Markets.  
$79 incl gst per person. More details at Get in early by e-mailing or phoning me now. Receive free audio file of scripts and dialogues by booking this week.
Prospecting Challenges? 
Keep your listings coming. Always have new listings launching!!!!
Need ideas? Want to stay focused? Subscribe to this great value product.
Don't be short of ideas, have marketing card creatives supplied, have your Newsletter written EVERY month. For only $25 a month, or secure an office package, and you receive simple regular marketing card creatives, a monthly newsletter for your database and farm and then receive a minimum of 30 minutes audio files (mp3) to keep you on track and motivated. This is proving very popular as more and more clients have success. We are about to launch this in Australia too as the word spreads. 

Go to or call me for more information on 021 968 108 or ask for samples by e-mailing me:

Posted: Sunday 22 April 2018

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