The numbers don't lie

©Copyright 2010 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 19th 2010

ONLY ONE WEEK TO GO SO BOOK NOW! Looking for a boost? Motivation? New ideas? Book for my Moving on Up presentations in late April. ONLY $79 incl gst  - details below 

The numbers don't lie. 

When the property market moves up the buyers resist. When the market moves down the sellers resist. The real estate agent is in the middle resisting either way until they see the evidence too. Last week we talked of the changing market and the need to reposition some sellers and buyers.  The key is not just delivering the message but backing it with strong evidence. Careful research and preparation is vital - just as vital as how it is delivered. When you have a pricing dilemma you may be concerned at your client's potential reaction. The key is to prepare and deliver the facts, professionally, honestly at the appropriate time and place. The client's reaction is owned by the client, not you. Don't take it personally unless you played a role in over-estimating it at listing time. In that case you have to accept some responsibility. The key here is to take strength and positivity from the fact the numbers don't lie. So go and deliver the numbers!

It's not you they don't like - it's the numbers.   

Only emotion and motivation overcome the numbers. The key to achieving one or both of these factors is MARKETING!  

     Quote for the Week



MOVING ON UP in Real Estate 2010 - National Tour late April. Be first to Book!
YES $150 value for as little as $79 - 5 venues in NZ
Booking form available at
Christchurch - Monday April 26th - Holiday Inn by the River 
Napier - Tuesday April 27th - War Memorial Centre, Marine Parade
Palmerston North - Wednesday April 28th - Travelodge Hotel 
Rotorua - Thursday April 29th - Wylie Court Motel Fenton St 
Auckland - Friday April 30th - just relocating as numbers have grown  

All sessions 10.00am to 1.00pm - 3 hours of practical ideas, strategies, scripts and dialogues, marketing skills. I guarantee you will have inspiration, more motivation, and practical ideas that work after 3 hours of effective presentation. Get an edge on the market - get your prospecting on track - get larger marketing packages - sell more of what you list!  Take a fun-filled boost into the Autumn and Winter Markets.  
$79 incl gst per person. More details at Get in early by e-mailing or phoning me now. 
Prospecting Challenges? 
Keep your listings coming. Always have new listings launching!!!!
Need ideas? Want to stay focused? Subscribe to this great value product.
Don't be short of ideas, have marketing card creatives supplied, have your Newsletter written EVERY month. For only $25 a month, or secure an office package, and you receive simple regular marketing card creatives, a monthly newsletter for your database and farm and then receive a minimum of 30 minutes audio files (mp3) to keep you on track and motivated. This is proving very popular as more and more clients have success. We are about to launch this in Australia too as the word spreads. 

Go to or call me for more information on 021 968 108 or ask for samples by e-mailing me:

Posted: Sunday 22 April 2018

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