©Copyright 2012 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 13th February 2012 


Quote for the week

" A woman's guess is much more accurate than a man's certainty."

Rudyard Kipling

Every day we see transactions take place that surprise us with the final sale price. Some are remarkably high and some a lot lower than expected. Several factors can influence this final figure:

1. The state of the market. The world of "supply and demand."

2. The quality and presentation of the property.

3. The quality and scale of the marketing.

4. The competence of the agent involved.

But nothing beats the motivation of the parties involved.

The seller may accept less to have certainty that they can move on, that it will never sell for less later, that the problem they have is now going away.

The buyer may pay more to have the certainty of a home, of no more searching, of having their weekends back, of settling their children, of having a place to settle. The relief of a search being over, of competition, may have them pay more.

In both cases the Value of Certainty  plays a role in the final sale price.    


We specialize in Verifiable Training for your Continuing Education requirements and Non-Verifiable Real Estate Sales and Listing Skills in parallel sessions on the same day. Verifiable Training - don't panic about this. Final content has not yet been supplied and once we have reviewed it we will advise options for you.

3 Day Course in Auckland April 30 - May 1 & 2. There is strong interest in this course so if you are interested let me know asap. This will provide all your non-verifiable CE in one session and 2 Hours of your verifiable.   

Looking for Prospecting and Listing Listings ideas?

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Salescoach and Ian Keightley provide this information FREE. I have no control over how you interpret, change, adapt or use any of these ideas. As a Licensee under REAA or in any other trade, you are solely responsible for the use of any of the ideas and strategies we share with you. 

Posted: Sunday 22 April 2018

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