©Copyright 2013 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.

Hi [name] and welcome to my Weekly Insight for Monday 8th April 2013

Quote for the week:

"If you think a protected geographic territory is your business future,

you still dwell in the last century!"

Ian Keightley


In recent weeks I have heard many tales of "Protecting my patch" in those markets where listings are tight or sales are slow.

Yes NZ has two markets: Not enough listings in some markets and low sales numbers in others. In each case we see people trying to protect their patch as the pressure comes on.

The only "patch, territory" you have left is found in two places and it will no longer be your franchise territory, your "farm" area, your protected little patch, where you have exclusive rights to market yourself geographically. Those days are now gone and you need to realise these two things now manage your business:

1. Your Reputation within your database and the marketplace within and outside the territory you thought you had. There are no longer any geographic boundaries to doing business. If you have a business model that restricts activity geographically, you will start to lose ground and market share, if it is not happening already.

2. Your Database and how you relate to it.

Remember, if you do any shopping or research on-line, then so do your clients, potential clients and customers.

Rule 1 in this realm: The Internet has NO BOUNDARIES, NO TERRITORIES,  NO PREFERENCES! Distance is DEAD!

So what is your strategy to make sure your REPUTATION brings your preferrals, as they can come from anywhere now. If you live in the land of "That's my patch, that's my territory", your business is increasingly at risk.

I have often quoted my observation over the years:

"Protection creates mediocrity." Have fun creating a strategy to make sure your reputation and your database fuel your business from now on!

Have a truly awesome week being the best you can at what you choose to do! Remember,

"Your excellence is acceptable! Have fun listing and selling this week with a smile on your face.


FIRST NOTICE: Tauranga Verifiable Training for only $125

April 30th and June 19th. get your Verifiable done early at this great price. Two days of 5.5 hours each. Must attend both days to complete. Book at

1. TWO day AUCTIONEERS WORKSHOP is Auckland APRIL - 16th and 17th.

$695 incl gst. This is perfect for new, beginning or those auctioneers wanting to build their confidence and skill. 

This is 2 days of giving you a simple pattern or organisation for your auction call, improving your "patter" and understanding what is really appropriate. Book now at

2. Two day, high pressure course on Winning Listings, Selling VPA and AUCTIONS for ambitious realtors ONLY.

This has been delayed until May 8th and 9th and is only in Auckland.

$595 incl gst.

This is for those who really want to excel. Not for the faint-hearted. This is an "all Out" two days! Book now at

These are fascinating times and we need to excel to win so book now! 

Posted: Sunday 22 April 2018

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