Hi [name] and welcome to my Weekly Insight for Monday 29th July 2013
Quote for the week:
"Nothing will ever be attempted if all possible objections must first be overcome."
Samuel Johnson (1709 - 1784)
STICK TO YOUR PRINCIPLES!
We thought we would never see it!
For years we have told vendors that marketing is crucial, they need to profile their property and it's an investment they should make. They should pay for!
Our fee is a separate issue, but the marketing is the seller's responsibility!
Indeed when the market was slow and homes harder to sell, it was customary to accept conjunctional sales on a 50/50 basis as half a fee was better than none!
Now we see the exact opposite!
Free Marketing or rebated marketing! And from TOP AGENTS TOO!
Free Marketing upgrades!
All because it is a real challenge to win those listings in some markets. Once again something is better than nothing!
Now we also see some AGENTS and AGENCIES refusing to conjunct on a sale! Why?
Because they know they can sell it?
My question is simply this. If it is okay to offer to pay for all these things now, to discount, to offer free marketing etc., how do you morally justify changing this around again when the market changes?
Has the vendor marketing investment now gone?
How do you get it back in the future?
After all the market place knows you will pay for it when really pushed!
A really good debate to have in your office?
Because, what was once collected as a matter of principle, has now suddenly "given away" as a matter of gaining business!
As I have suggested in recent weeks, this business is changing and changing FAST!
Have an awesome week being the best you can be.
IT'S ON THIS WEEK!
NOW CHECK THIS OUT, IT IS SELLING FAST!!!!!!
This is a very quick note to let you know that Chris Gilmour & Glenn Twiddle from Brisbane are coming back and doing three great sessions:
Christchurch: 30th July 2013
Auckland: 31st July 2013
Wellington: 1st August (Glenn Only)
And we have a great deal for you.
I KNOW they will have as much fun as last time, and more importantly, put a whole heap more listings in your hands. Well priced listings that is! With the right marketing too, and of course that’s going to lead to sales, and commissions for all who come along.
What they were almost experimenting with a few years ago, they have now really perfected, and it’s become a system that when implemented accurately, CAN’T MISS at increasing the business of your folks.
So, for my people only (yes, the other folks who come through the traditional advertising will not get this) Glenn is throwing something in. As you can imagine the insanely low price we are doing this training for, doesn’t allow for big discounts to offer, but I want to offer you something even better......
They did a masterclass session recently, where Glenn's clients put their biggest challenges to John McGrath, Mat Steinwede, Chris Gilmour and lil ole Glenn, and they spent the ENTIRE DAY, solving these people’s marketing, mindset, motivation and other sales based challenges. And the result was the most well received event in the history of their state.
And you guys can have a copy FREE. Simply click on www.realestatetrainingnz.co.nz
Take an look and register early as this will sell out really quickly.
MAKE SURE YOU ENTER SALESCOACH in the promotion code check out box to get the FREE BONUS.
Then simply send your registration confirmation to ‘firstname.lastname@example.org’ with ‘SALESCOACH BONUS’ in the subject line, and you will be awarded a copy of this inner circle training day, with the best of the best in the industry, FREE. And yes, this sells everyday on my websites for $297.
So be quick. register early for these sessions. Details at: www.realestatetrainingnz.co.nz
Posted: Sunday 22 April 2018