THE BEST AGENT IS THE CHEAPEST AGENT!
©Copyright 2014 Ian Keightley. All rights reserved. Feel free to forward and distribute but copyright is retained.
Hi [name] and welcome to my Weekly Insight for Monday 24th October 2014
Quote for the week:
"When you believe you are good at this business why would you not also believe you can achieve the best result? So why is your fee an issue?"
Anon
THE BEST AGENT IS THE CHEAPEST AGENT!
I wonder if you ever hear the follwing comments when you and colleagues review the latest sales statistics:
1. "WOW! Look at that unbelieveable price. Never thought they would get that"
2. "Goodness me, they gave that house away!"
What say the difference was the quality of the agent? It's an option you know!
So if you are good and focused on the best price for your client, why do you let your fee get in the way of a listing?
Ask your client; "Are you focused on how much you save or how much you make?"
And they mention that a competitor is cheaper. "With their fees?"
"Yes."
"Fees aren't the issue. The final sale price is the issue! You see the cheapest agent is the one who puts the most money in your pocket after the sale. Now, not all agents are equal. Let me show you how much you have at risk betwen a great result by a great agent and a poor result by a less capable agent."
What you do and say next is vital because the difference is many, many times the fee difference + marketing.
Have a truly awesome week because you make it so.
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DEC 2 - 3 IN AUCKLAND.
$169 - book at www.salescoach.co.nz or call me for mor info.
2015 LEGACY TOUR
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Watch for upcoming emails with dates in your region. It will be a punchy 3 hour session on winning tools for 2015 and beyond.
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